About Us

Our Story

At smotions, we bring together a wealth of experience and a passion for innovation to drive product development and sales consultancy to new heights. Founded by Dagmawe Behailu Assefa, our agency leverages an extensive background in engineering, product management, and sales to help clients turn their visions into successful, market-ready products.

Dagmawe Behailu Assefa has built a robust career that spans multiple industries and roles, giving him a comprehensive understanding of both technical and business aspects of product development. With a degree in Mechanical Engineering and Material Science, incl. Robotics from the University of Applied Sciences, Friedberg, and hands-on experience in various high-impact positions, Dagmawe’s leadership is grounded in expertise and practical knowledge.

The Founder

Our Journey

At smotions, our expertise in engineering, quality management, sales, customer relations, product management, design, market research, and team leadership drives our success. Our team excels in CAD design, optimizing production processes, exceeding sales targets, managing customer relationships, and providing comprehensive product consultations. We skillfully manage hardware and digital products, including UI/UX design and manufacturer sourcing, while conducting thorough market research and leading teams effectively. This diverse skill set enables us to meet the unique needs of our clients and deliver exceptional results.

At smotions, our mission is to drive innovation and excellence in product development and sales consultancy. We strive to integrate sustainable practices into all aspects of our work, from product ideation to end-of-life management. Our goal is to help clients develop innovative, market-ready products that succeed in today’s competitive landscape while contributing to a healthier planet through eco-friendly solutions.

Our Vision

What We Offer

At smotions, we offer comprehensive product development and strategic sales consultancy services. From ideation and prototyping to manufacturing coordination and project management, we ensure your ideas are transformed into market-ready solutions. Leveraging our extensive experience in sales and customer relations, we provide strategies to enhance your market presence and boost sales. Our commitment to the circular economy means we prioritize eco-friendly practices, helping you create innovative and environmentally responsible products.

Let’s Create Together

We can help you in any stage of the project, big or small. Simply contact us. Not sure yet. Make you Match Test to see if you need an agent at the moment.

To the Match Test

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About

Smotions specializes in design-based hardware product management. Strategic designs and iterative revisions to curtail innovation costs, backed by thorough research and practical studies.